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Course details
Over the years, LinkedIn has grown from a shared space for resumes, job hunting, and professional networking into a highly dynamic and ever-evolving social media platform. While LinkedIn allows you to cultivate your work personality in your profile, it’s also a place where you can be yourself and create your own identity to build an authentic brand that resonates with your audience.
Join branding and strategy coach Alex Galviz as she shows you how to brand yourself as a content creator on LinkedIn. By first leading you through a series of questions about your purpose, vision, inspiration, fears, and mental blocks, Alex teaches you how to incorporate these elements into your brand design. Learn how to craft your brand story and choose your anchor and gain some quick tips on the art of naming, generating value, and marketing your brand. Explore strategies along the way to identify your audience and optimize your posts to maximize your content and make your brand stand out.
Syllabus
Introduction
- LinkedIn as a creator platform
1. Defining Your Creator Brand
- Why do you want to have a creator brand?
- What content creator brands inspire you?
- What are your creator brand goals?
- What holds you back?
2. Designing Your Creator Brand
- Crafting your creator brand story
- Choosing your creator brand anchor
- Naming your creator brand
- Embodying your creator brand values
- Positioning your creator brand
3. Communicating Your Creator Voice
- Exploring what you want to be known for
- Identifying your creator brand audience
- Picking your communication vehicle
- Knowing when to post
- Following the four rules of content creation
- Amplifying your creator voice
- No time like the present
