4.42 out of 5
4.42
1083 reviews on Udemy

Branding & Brand Management with Dekker: Branding Strategy+

Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP
Instructor:
Dekker Fraser, MBA
66,318 students enrolled
English [Auto] More
MBA Level Branding
Branding
Brand Management
Branding Strategy
Brand Tactics
Luxury Brand Management
Fashion Branding
B2B Branding
B2C Branding
How to Grow Your Brand

Top MBAs are expensive, time-consuming, and extremely difficult to get into. My goal with this course is to give you an MBA level of understanding of branding and brand management. Learn from a former Global Brand Manager at Sony PlayStation who studied brand management at Philip Kotler’s Kellogg School of Management and has helped countless startups with their branding.

If you sell marketing services, this gives you a sophisticated edge over other marketers. If you’re a marketing manager, this gives you a strategic understanding of the role of branding. If you’re a founder, this course will show you how to catapult your company to fame.

This course focuses specifically on branding, brand marketing, and brand management. This is not a general course on marketing. I’ll lay out all the foundations of brand strategy and brand tactics, while exploring several case studies both from my hands-on experience as well as my research.

This course is built on my personal experience developing and marketing brands, my academic experience, and branding research from myself and others. I’ll dispel commonly held myths about branding and give you a solid, reliable resource for understanding brands so you aren’t relying on flaky Internet resources.

  • Case study on the luxury brand management & fashion marketing leader Lacoste

  • Key lessons in fast brand growth, such as the substantial role of influencer marketing & branding partnerships

  • My hands-on experience in managing some of the top global brands across the USA, UK, Japan, and Canada

  • FMCG / CPG brand management considerations

  • B2B brand management drivers

  • Brand management lessons that apply to business-to-consumer and business-to-business (B2B) branding

  • How to drive word-of-mouth for your brand using highly efficient branding tactics and strategies

  • How to enhance key outcomes such as brand awareness, revenue, excess share of voice, reach, and frequency–both conceptually and through advertising channels such as Facebook and LinkedIn

  • How to penetrate a new market quickly to build brand credibility and awareness

  • How to leverage associations to establish a brand that doesn’t yet have credibility

  • How to develop a comprehensive branding and brand marketing strategy

    Key branding sections:

  • How Brands Grow

  • Brand Management Lessons from Lacoste

  • Branding Strategy

  • Branding Tactics

  • Macro Business Perspective of Branding

  • Raising Brand Awareness

  • B2B Branding

  • Personal Branding

Branding success starts with this course, which serves as a branding guide and mini MBA in branding, brand management, brand marketing, branding strategy, branding success, big brand strategies, and business branding.

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
4.4
4.4 out of 5
1083 Ratings

Detailed Rating

Stars 5
544
Stars 4
358
Stars 3
130
Stars 2
32
Stars 1
11
02b996b8c8c4cea35610f52e8b5e0715

Includes

10 hours on-demand video
20 articles
Certificate of Completion