Digital Marketing Strategist. Unlock your career growth
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Do you want to become a full-fledged digital marketer and unlock your career? Need advice on how to get started? I want to help you achieve all your goals.
Just a month down the line, you’ll start seeing the fruits of your labour. Whether it’s getting noticed by employers or boosting your current projects, the impact will be swift.
This comprehensive course is designed to provide you with a solid understanding of digital marketing, knowledge of how to develop a successful strategy for your business, and tools to unlock your digital marketing career.
You’ll need to commit an hour daily to soak up 32 hours of cutting-edge content, plus extra hustle to practice and perfect your skills. It’s a challenge, but one that pays off massively.
We will cover all the main aspects of digital marketing:
Digital Marketing Strategy Building
Artificial Intelligence (AI) Marketing
Marketing Analytics
Search Engine Optimization (SEO)
Content Marketing
Social Media Marketing (SMM)
Email Marketing
Conversion Rate Optimization (CRO)
PPC Advertising
Project Management
Throughout this course, you will work on real-world projects and case studies to gain hands-on experience developing and implementing a digital marketing strategy. Each section of this course is hugely interactive and provides information that will help you gain all the necessary skills for your career.
Transform into a digital marketing superhero! Elevate brands to new heights and secure your dream job with a yearly salary of $64k!
This digital marketing course is designed for both beginners with no prior experience in digital marketing as well as intermediate learners. Whether you are a small business owner, digital marketer, or marketing professional looking to expand your skills, this course will provide you with the knowledge and tools you need to succeed in the digital world.
After completing this digital marketing course, you will be able to:
Confidently implement marketing strategies across all the major online marketing channels
Create your company’s mission and unique selling proposition
Conduct market research to obtain critical information about your niche and the overall business landscape
Analyze your competitors and their digital marketing strategies
Identify your target audience to better understand your customers
Establish a KPI system
Use analytics and data to measure the effectiveness of your campaigns and make data-driven decisions
Find out more about valid reasons to replace GA4 with other analytics tools
Practice collecting and interpreting data with Piwik PRO, a GA4 privacy-friendly alternative
Construct a media plan and budget for key traffic channels
Set up and optimize your site for SEO to increase your website’s performance
Create the prerequisites for a website to be indexed by search engines and explain the importance of meeting these requirements.
Check for updates whether your website is being blocked and steps to address potential issues.
Promote your website and improve its search engine ranking.
Improve your marketing processes with the help of the Rank Math plugin
Leverage successful practices employed by your competitors to enhance your own digital marketing efforts.
Handle HTTP status codes for a seamless user experience.
Redirect broken links to fresh ones using the AIOSEO plugin
Perform device optimization strategies to ensure your website performs well on various devices, including mobile.
Conduct keyword research with Ahrefs
Get to know link building basics
Develop a content marketing plan
Optimize your content to increase search engine visibility and attract more loyal customers
Enhance your content marketing strategy with Boosting Lead quizzes
Create and manage your own PPC campaigns
Understand how to create eye-catching creatives with BannerBoo
Effectively organize a workflow of your digital marketing agency with WebCEO
Use social media to build brand awareness and drive website traffic
Create effective email campaigns and measure their performance
Harness the power of ChatGPT and Google Gemini to streamline your digital marketing tasks: see how to use ChatGPT and Google Gemini in PPC, SMM, email marketing, content marketing, data analysis and so on
Create and configure a CRM system for efficient client management.
Explore contact management techniques, including adding, organizing, and categorizing contacts.
Personalize CRM systems by creating custom fields to gather specific client information.
Discover the power of pipelines for tracking and managing projects and workflows effectively.
Gain insights into project and client statuses by utilizing CRM reports.
Learn strategies to ensure your team adopts and effectively uses the CRM system.
Discover how CRM systems streamline sales processes, lead generation, and follow-ups, ultimately improving overall client satisfaction.
Practice optimizing your digital marketing work by using CRM systems
Learn how to create unique content and generate different types of new content with AI.
Implement AI-driven content creation strategies.
Become a digital marketing expert after 32 hours of videos. These cover lots of marketing areas with basic and new strategies, hands-on tasks, real examples, and over 50 tools to help you with any need.
Start learning without risk with Udemy’s 30-day money-back guarantee.
BUT, WAIT, THERE IS A GIFT!
At the end of this in-depth digital marketing course, you will get a comprehensive list of tips on how to find a job in digital marketing:
Discover which digital marketing certifications you need and how to obtain them
Learn how to create a CV and which digital marketing skills you should include
Get hacks on how to improve your personal brand on social media and make your profiles more visible
Gain access to job search resources, such as career websites, job boards, and professional networking sites
Prepare for your successful virtual job interview and learn hacks for demonstrating your digital marketing expertise
Master Upwork with comprehensive freelancing skills, including job searching, profile optimization, project management, and competitor analysis.
Why should you start learning digital marketing with me?
I am the CEO of two global Digital Marketing Academies, WebPromoExperts, and SkillsBooster. Webpromo agency, which I am co-owner of, has Google Premier Partner and Facebook Marketing Partner status. We are industry experts with over 15 years of experience in online marketing.
My credentials are Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and many others.
We have launched more than 2K successful marketing strategies and marketing campaigns.
As a result of your hard work, you will receive a digital marketing certificate, which will be a shiny accolade to add to your CV. More than 190K satisfied students have already successfully completed this course, and you can too!
What else will you receive when enrolling in this digital marketing course?
Lifetime access to the course and all updates
Personalized 24/7 support and answers to your questions
Are you ready to start your digital marketing journey?
Click the “Buy Now” button to enroll in this digital marketing course, and I’ll see you soon at your first lecture!
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1
Introduction to the courseAcademy and lecturer's expertise
Course agenda
What results bring this course and its specific - getting to know about CV and course project
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2What digital marketing is?
Defining the concept of digital marketing and the purpose of marketing among in the worldwide industry
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3What does a digital marketer do?
Overview of digital marketer role: purpose and general duties
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4What skills should a digital marketer have?
Overview of common requirements. Emphasize that in this course we will cover more of them and they can write it into their CV
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5Who else needs digital marketing skills?
Overview of different roles: SMM specialist, Media Buyer, etc + SMBs + Bloggers and skills whey need
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6How to work with this course
Cover the idea that students can watch some sections not as they are shown in the agenda but how they need. Demonstrate the roadmap with different ways to watch the course
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7Why are you here? Setting up goals
Uncovering needs and setting up the goals on this course
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8How to use a resume template
A tutorial of using the template for your resume and tips on filling it
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9Working on a project
Describe the idea that throughout the course, we will create a digital marketing strategy that in the end transforms into your first portfolio case.
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10How to study on Udemy effectively?
Get tips on how to learn on Udemy effectively:
navigate through Udemy menus
use the Q&A section
adjust playback speed
get your certificate
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11TOP 90 AI Tools in 2024-2025
In this lecture, we'll share the top AI tools that will make your digital marketing journey much easier.
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12What is a digital marketing strategy?
What is a digital marketing strategy? Why businesses needs a digital marketing strategy? Who is involved in the performance of the digital marketing strategy? How does a digital strategy look like?
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13Types of digital marketing strategies
Overview of different marketing strategies: SEO, content marketing, online advertising, advertising in social networks, affiliate marketing, influence marketing, SMS and email marketing, push notifications, SMM. Inbound and outbound strategies: account based-marketing ABM. Multichannel strategy
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14Case Study: examples of digital strategies in business
Examples of digital marketing strategies in business giants. Spotify and content strategy. Amazon and SMM strategy
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15What main steps should you take to create a digital marketing strategy?
Theoretical overview of the steps of marketing strategy creation. 1) Finding what you promote; 2) Analyzing your competitors 3) Define your target audience and buyer persona. 4) Identifying marketing and business goals 5) Making a customer journey map 6) Setting up the budget 7) Inputting everything to build a marketing plan 8) Analytics of performance; 9) Optimization of the strategy
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17What is a competitive analysis?
What a competitive analysis is, its purpose. Different types of competitors
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18Workshop: Finding competitors with keywords
Screencast on how to find competitors with keywords using Google Keyword Planner for the demonstration project. The in-built search of competitors
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19Workshop: Finding competitors with Similarweb
Screencast on how to find competitor websites with Similarweb for the demonstration project
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20Workshop: Finding competitors with Semrush
Screencast on how to form a list of competitors with Semrush for the demonstration project
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21Workshop: Analysis of your competitors’ social presence
Practical lecture on how and what information to collect about the competitors from their social media, on the example of a demonstrational project
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22Case Study: Examples of target audiences
Examples of the target audiences of some business giants
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23Segmentation of the audience
What segmentation is, why it's needed, and criteria for segmentation. B2B and B2C
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24Workshop: How to segment the audience
Screencast of how to segment the audience for the demonstration project
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25Buyer persona portrait
Theoretical lecture about what a buyer persona is and why it's needed
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26Workshop: making a target audience persona
Practical demonstration on how to create a buyer persona portrait using an example of a demonstrational project
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27GenAI for Ideal Customer Profile Creation
In this lesson, you will practice the creation of ICP with the GenAI tool Elsa.
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28Audit of existing marketing activities
What information to take a look on the website/social media/ads
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29Workshop: SWOT analysis of your business
Screencast of how to perform SWOT analysis for the demonstration project
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30What a unique selling proposal is
Definition of USP (Unique Selling Proposal)
What makes a product unique?
What your product or service should offer
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31Workshop: Identifying USP
Screencast on how to identify USP for the demonstration project
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32Business and marketing goals
What are business goals. What marketing goals are. Difference between business and marketing goals. (SMART + KPI)
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33Workshop: Setting up business goals
Screencast of how to lead SMART business goal setting for the demonstration project
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34Workshop: Setting up marketing goals
Screencast of how to lead SMART marketing goal setting for the demonstration project
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35Different types of KPI. Part 1
Cost per Acquisition. Cost per Lead. Sales Target & Growth. ROI. Customer Lifetime Value. Goal Conversion Rate. Cost per Click. Click Through Rate.
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36Different types of KPI. Part 2
Landing Page Conversion Rate. Bounce Rate. Average Time to Conversion. Average Order Value. Engagement Rate.
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37Workshop: Setting up KPIs
Screencast of how to set up KPIs for the demonstration project
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38Branding
Theoretical lecture on what the brand is and how it connects with the strategy. Why the business needs a brand? Components of brand
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39Do you need a mission?
Theoretical lecture on what define these three terms and difference between them
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40Workshop: Creation of a mission
Practice on how to create a mission for the demonstration project
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41Elements of visual identity
Logo. Fonts. Colors. Imagery. Icons and design elements
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42What a customer journey is
Definition of a customer journey and its components.
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43The psychology of customer choice. Part 1
Emotional and rational part of decision making
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44The psychology of customer choice. Part 2
Emotional and rational part of decision making
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45Sales funnels
AIDA, See-Think-Do-Care funnels
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46Workshop: Determining the See stage of the customer journey
Exploring touch points, user actions, emotions, pain points, and possible solutions for them
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47Workshop: Determining the Think stage of the customer journey
Exploring touch points, user actions, emotions, pain points, and possible solutions for them
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48Workshop: Determining the Do stage of the customer journey
Exploring touch points, user actions, emotions, pain points, and possible solutions for them
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49Workshop: Determining the Care stage of the customer journey
Exploring touch points, user actions, emotions, pain points, and possible solutions for them
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50Conversions
What conversions are? Different types of conversions. Macro and micro conversions.
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51Workshop: Resources for release of the customer journey map
What specialists and tools are needed to cover customer journey
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53The structure and elements of the website
Definition of the website and a screencast on what parts the website has on a demonstration project. Add about web server
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54Types of websites
Theoretical overview of different types of websites. E-commerce, blog, review websites, personal website, social media, entertainment, portfolio website
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55Website domain and IP
What is it, why it does matter? Where to get the domain for your website
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56What is website analytics
Definition of website analytics and its purpose. Discussion on how to set up website analytics - choosing analytical tools and tracking elements. Getting to know about GA4, Adobe Analytics, etc. Tracking elements such as GTM and UTM.
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57CRO and Usabiility
What is CRO, usability and why it does matter
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58CRO tactics
Landing pages, website loading speed, valuable content, reviews, lead generation forms, interactive content, personalization, A/B testing
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59A/B testing for UX improvement
Understanding the idea of the A/B testing
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60Workshop: A/B Testing
Practical lecture on how to perform the A/B testing
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61Landing page optimization
Guide and lifehacks on how to optimize a landing page
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62Call to Action (CTA) optimization
Advice on how to optimize your call-to-actions
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63How to get closer to customers
a tool that helps you organize contacts and create a help center to empower customers to help themselves.
how to monitor and chat with the visitors on your website.
easy way to communicate with your customers
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64Case study: examples of CRO strategies in business
Amazon. Hubspot CRO strategies
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65Ways to create a website
In this lesson, you will uncover ways to create a website for your business, using coding or website builders, on your own or with a specialist. I will also share with you the criteria for choosing a website builder.
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66How to collaborate with a specialist
In this lesson, you will learn where to find specialists to create your website, what price is a good one, and what information to give the specialist to complete your website.
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67Five of the most popular and available website builders
In this lesson, you will uncover five of the most popular and available website builders: WordPress.com, Wix, Weebly, GoDaddy, Webflow.
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68Engage your audience with popups on your website
Practical lesson that shows how to create popups and forms with GetResponse, boosting website engagement and conversion rates through hands-on design and customization techniques.
