Google Ads 2025: How to Drive Sales With PPC!
- Description
- Curriculum
- FAQ
- Reviews
Google Ads is a powerful tool that can help you reach your target audience, increase your website traffic, and generate leads. If you’re looking to take your digital marketing skills to the next level, our Google Ads course can help you learn the ins and outs of this platform and how to create effective ad campaigns.
Do you want to start your first Google Ads campaign?
This Google Ads course provides over 4 hours of useful lectures and explains everything you need to know in order to create effective ad campaigns on the platform. From setting up your account to optimizing your ads for maximum results, the course covers topics such as keyword research, ad targeting, bidding strategies, and ad formats. With practical examples and hands-on exercises, you’ll gain the skills and knowledge needed to succeed in Google Ads and grow your business. You will also learn more about what Google Ads specialists do, review real vacancies, and get a chance to download and fill out your resume throughout the course.
DURING OUR COMPLETE PPC TRAINING, WE’LL BE TAKING A DEEP DIVE INTO:
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What Google Ads specialist does and what the vacancies include
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How to create your perfect resume
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How Google Ads works, as well as its pros and cons
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Types of Google Ads
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How to set marketing goals and determine KPIs
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What marketing funnel is and why it’s important
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How to create a Google Ads account and contact Google Ads Support
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How to launch and optimize successful Google Ads campaigns
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Creating Google Ads bidding strategies
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How to create compelling search ads
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Recommendations on how to create eye-catching visuals for ads
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How to conduct keyword research and find group keywords
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Working with the Ad Assets
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Setting up Google Analytics account and goals
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How to list your macro and micro conversions
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Installing tracking codes for Google Tag Manager and Google Analytics
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How to launch a remarketing ad campaign to convert, upsell, and retain customers
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How to perform conversion tracking to get the most out of your advertising budget
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How to use ChatGPT to boost your PPC efforts
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Tips on how to write resume and behave during job interview
YOU’LL HAVE THE OPPORTUNITY TO LEARN GOOGLE ADS FROM TOP DIGITAL MARKETING PROFESSIONALS:
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We have over 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status.
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I’ve personally collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others).
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Ivan Burach, the lecturer of the course, is a head of PPC at Webpromo and has extensive experience in teaching and leading advertising specialists.
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We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers.
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Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing.
OUR PPC TRAINING INCLUDES:
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Theory: 6+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow.
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Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable.
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Lifetime access to the course and any future updates.
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Students’ Support: If you have questions, I will always be willing to answer them.
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Complete the course and receive an Udemy certificate.
SHOULD YOU BE WORRIED?
This course comes with a 30-day money-back guarantee.
Are you ready to take your PPC advertising skills to the next level? Enroll in our complete training today and start driving results for your business! With expert instruction and hands-on exercises, you’ll gain the knowledge and tools needed to succeed in this competitive field. Don’t miss out on this opportunity to boost your marketing ROI. Sign up now!
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1IntroVideo lesson
Get to know the lecturer and the course topic. Explore what topics will be covered.
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2Course description and roadmapVideo lesson
Learn about the structure of the course.
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3What does a Google Ads specialist do? Analysis of a real vacancyVideo lesson
Explore the specifics of Google Ads specialist's job and analyze the real vacancy.
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4Review of a resume templateVideo lesson
Find out how a resume is structured and what it must include.
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5How to use the Miro Board ChecklistsVideo lesson
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6How to Study on Udemy Effectively?Video lesson
Get tips on how to make your learning process more effective.
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7How does Google Ads work? The main bidding rulesVideo lesson
Learn how the Google Ads bidding system works.
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8Setting the marketing goals and determine the KPIsVideo lesson
Set specific, measurable, relevant, achievable and time-restricted goals to plan your further actions more effectively.
Measure your campaign accordingly to the results.
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9What is a marketing funnel and why is it important for your advertising?Video lesson
Discover one of the most important marketing concepts and how it should be implemented in your account.
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10Summary of the sectionVideo lesson
Recap all main ideas of the section and fill out your resume template.
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11Overall review of campaign typesVideo lesson
A general overview of all Google Ads campaign types.
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12Google Search campaignsVideo lesson
Description, reasons to use, and types.
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13Google Display campaignsVideo lesson
Description, reasons to use, and peculiarities of Google Display campaign.
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14How to create an ad campaign in Google Display NetworkVideo lesson
In this lecture, you will learn how to run ads on the Google Display Network and creating your own ad design without a designer. I will also show you how to automate routine processes to optimize your work
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15Video ads campaignsVideo lesson
Description, reasons to use, and peculiarities of Video ads campaigns.
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16Shopping ads campaignsVideo lesson
Description, reasons to use, and peculiarities of Shopping ads campaigns.
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17Performance MaxVideo lesson
Description, reasons to use, and peculiarities of Performance Max.
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18App adsVideo lesson
Description, reasons to use, and peculiarities of App ads.
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19Discovery AdsVideo lesson
Description, reasons to use, and peculiarities of Discovery ads.
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20Smart adsVideo lesson
Description, reasons to use, and peculiarities of Smart ads.
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21RemarketingVideo lesson
Description, reasons to use, and peculiarities of Remarketing.
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22Summary of the sectionVideo lesson
Recap all main ideas of the section and fill out your resume template.
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23Start your first Google Ads CampaignVideo lesson
Learn how to set up and launch your advertising campaign.
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24How to contact Google Ads SupportVideo lesson
Get the information on how to contact Google Ads support if you run into some problems or if you need consultancy.
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25How to build a structure of the account ?Video lesson
Determine, how many campaigns you need to create to have the highest chance of success.
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26Bid strategies for search campaignsVideo lesson
Which bid strategies are available and how to choose them wisely
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27How to create your first search ad campaignVideo lesson
Get a step-by-step guide on how to create your first search ad campaign.
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28Keywords Research in Google Ads. Google Keyword PlannerVideo lesson
Learn how to use Google Ads Keyword Planner and Excel or Google Spreadsheets for keyword research and how to add negative keywords.
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29Keywords match typesVideo lesson
How to determine the right match type to get the highest traffic quality.
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30How to group keywords?Video lesson
Learn how to divide your keywords into groups, check your negative keywords lists, and match them with different ad groups and campaigns to create the most relevant ads you can.
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31Creating compelling search adsVideo lesson
Best recommendations and must-have features of your ads.
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32How to Create Eye-Catching Visuals for AdsVideo lesson
Recommendations on how to make compelling ad visuals. BannerBoo overview
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33How to create the ad in the accountVideo lesson
Get a step-by-step guide on how to get started with the advertisements.
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34Ad AssetsVideo lesson
Discover how to expand your ad with additional information, giving people more reasons to choose your business.
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35SummaryVideo lesson
Recap all main ideas of the section and fill out your resume template.
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36When to analyze data ?Video lesson
Learn about the needed size of the sample to be accurate in your decisions
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37Metrics to Monitor and Optimization. Part 1Video lesson
Find all important data inside your ad account to have an optimization idea.
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38Metrics to Monitor and Optimization. Part 2Video lesson
Find all important data inside your ad account to have an optimization idea.
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39Reports available in Google AdsVideo lesson
Take an in-depth look at Google Ads reports.
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40Why is your landing page not performing in Google Ads?Video lesson
How to create a perfectly optimized website.
Why do audience leave a site?
How to see what visitors click on.
How to filter Facebook campaigns by UTM parameters.
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41How to set up your Google Analytics Account and goals?Video lesson
Explore the difference between Universal Analytics and Google Analytics 4, and how to create a Google Analytics account.
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42Google Tag ManagerVideo lesson
Get a step-by-step guide on how to set up Google Tag Manager to install simple codes without programmers.
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43How to link accounts?Video lesson
Learn how to link your Google Ads and Google Analytics accounts.
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44Conversion Analytics. Google Analytics basic functionsVideo lesson
Determine how to evaluate the effectiveness of your advertising investments.
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45Site search - micro-conversionVideo lesson
Learn how to customize the site search, and how to set up a micro-conversion in site search.
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46E-Commerce moduleVideo lesson
Look at the role an e-commerce module has in your business.
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47Call TrackingVideo lesson
Explore how to track calls.
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48SummaryVideo lesson
Recap all main ideas of the section and fill out your resume template.
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49Using ChatGPT for PPC CampaignsVideo lesson
In this lesson, we'll explore how ChatGPT can enhance your PPC campaigns. It can assist with keyword research, create ad copy, optimize landing pages, and provide scheduling and budget allocation suggestions.
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50ChatGPT Tool and PPC Campaign CreationVideo lesson
In this lesson, we will explore how to use ChatGPT for PPC campaign creation.
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51How to Write Ad Copy Using ChatGPTVideo lesson
In this lesson, we will focus on creating headlines using AI. It's a relatively easy task, but the key is to determine the right keywords for your Google Ads campaign.
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52Text Paraphrasing with ChatGPT ToolVideo lesson
In this lesson, we will learn how to write paraphrased texts for PPC campaigns using ChatGPT.
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53How to Use ChatGPT for Negative Keywords CreationVideo lesson
In this lesson, we will explore how ChatGPT can assist in creating negative keywords. Negative keywords are essential for preventing your ads from appearing in irrelevant searches and wasting your budget.
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54Building an Audience Persona with ChatGPTVideo lesson
In this lesson, we will use ChatGPT to investigate your target audience for digital marketing.
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55Finding Customers Pain Points with a ChatGPT AssistanceVideo lesson
In this lesson, we will focus on identifying customers' pain points for Google Ads campaigns. Understanding your customers' pain points helps you effectively promote your products.
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56Landing Page Creation with ChatGPTVideo lesson
In this lesson, we will explore the possibility of using ChatGPT to create a copy of a landing page. Crafting a unique and high-quality landing page is essential for achieving better conversion rates.
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57Create a Call-To-Action by Using ChatGPTVideo lesson
Create a Call-To-Action by Using ChatGPT
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58ChatGPT and Ad Performance AnalyzingVideo lesson
In this lesson, we explore how ChatGPT can assist in analyzing Google Ads performance and generating reports based on the data provided.
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59A/B Testing For PPC by Using ChatGPTVideo lesson
In this lesson, we will explore how to conduct A/B testing for PPC campaigns using ChatGPT. A/B testing allows you to compare different variants of Google Ads to determine the most effective one for your campaign.
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60TOP 90 AI Tools in 2024-2025Text lesson
Explore a range of AI tools tailored to specific content needs, from image generation and editing to voiceovers, website building, and more.
