LinkedIn Marketing & LinkedIn Lead Generation with Dekker
- Description
- Curriculum
- FAQ
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Welcome to the ultimate course on LinkedIn marketing, lead generation & advertising in 2023. Master B2B social media marketing!
I’ve been advertising on LinkedIn since 2011, and I have an MBA from the #1-ranked business school for marketing in the USA.
The main benefit of this course is teaching you how to use LinkedIn to get new customers. For example, I’ll walk you through a case study on how one ad campaign generated a 500% return on investment. To get customers we’re going to use LinkedIn ads, but also account based marketing (ABM), LinkedIn Sales Navigator, your LinkedIn company page, and other tactics such as automating connection requests.
After this course, you’ll be able to acquire new customers using LinkedIn efficiency by using the top, middle, and bottom of the marketing funnel. You’ll be able to put together a LinkedIn customer-acquisition plan.
I’ll talk about LinkedIn ads of various types with different objectives. The key to cost-effectvie lead generation and customer acquisition is mapping out the entire funnel, not just short-term lead generation.
The major sections of this LinkedIn marketing course are:
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BOFU (Bottom of Funnel): generating short-term revenue
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MOFU (Middle of Funnel): tactics such as product education & nurturing that will enhance BOFU
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TOFU (Top of Funnel): generating broad awareness and problem education to provide the basis for subsequent revenue generation
I’ll talk about the details of LinkedIn campaigns I worked on and provide 3rd-party case studies. I’ll give you tutorials, strategies, and tactics to pull everything together.
This is a more structured approach to LinkedIn marketing than my previous courses which focused on jumping straight into tutorials.
This course is for people in B2B marketing and potentially those in outbound sales and business development.
Let’s get started!
Key Marketing Topics:
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LinkedIn Marketing
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LinkedIn Lead Generation
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LinkedIn Advertising (LinkedIn Ads)
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Social Media Marketing
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LinkedIn Advertising Course
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B2B Advertising
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B2B Marketing
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1IntroductionVideo lesson
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2IntroductionQuiz
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3Message AdsVideo lesson
Note that message and conversation ads are no longer available in the European Union.
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4Message AdsQuiz
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5Message Ads TutorialVideo lesson
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6Conversation AdsVideo lesson
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7Conversation AdsQuiz
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8Conversation Ads TutorialVideo lesson
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9LinkedIn Sales Navigator & OutreachVideo lesson
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10LinkedIn Sales Navigator & OutreachQuiz
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11Image Ads 1Video lesson
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12Image Ads 1Quiz
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13Image Ads 2Video lesson
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14Images Ads 3Video lesson
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15Image AdsQuiz
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16Image Ads TutorialVideo lesson
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17Video AdsVideo lesson
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18Video AdsQuiz
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19Video Ads TutorialVideo lesson
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20Text AdsVideo lesson
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21Text AdsQuiz
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22OtherVideo lesson
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23OtherQuiz
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24Targeting Options in 2022Video lesson
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25Matched AudiencesVideo lesson
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26Part 1 SlidesText lesson
