A relatively new addition to the LinkedIn ecosystem, newsletters are a platform where you can capture an audience by writing about the professional topics you care most about. In this course, instructor Gemma Leigh Roberts—whose own LinkedIn newsletter has 500K+ subscribers—shows you how to create and publish newsletters on LinkedIn.
Start off strong by learning how to create a cohesive strategy for your newsletter, including how to define your publishing workflow and engagement plan. Gemma then details how to connect with your audience, improve your newsletter over time, and solve technical challenges whenever they arise.
Syllabus
1. Creating LinkedIn Newsletters
- Find your voice with newsletters on LinkedIn
- Preparing to publish a LinkedIn newsletter
- Writing your article
- Publishing a LinkedIn newsletter
- Engaging with your LinkedIn newsletter
- Technical challenges
- Levelling up a LinkedIn newsletter
