On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills.
About this course
Learn the fundamentals of digital marketing, and help grow your business or career.
Master the basics of digital marketing with our Interactive Advertising Bureau-accredited course. There are 24 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.
Take a business online (4)
Please complete all quizzes in this section in order to unlock the next section.
- The online opportunityDuration15m Rating4.7
- Your first steps in online successDuration30m Rating4.6
- Build your web presenceDuration40m Rating4.5
- Plan your online business strategyDuration30m Rating4.3
Make it easy for people to find a business on the web (5)
Please complete all quizzes in this section in order to unlock the next section.
- Get started with searchDuration45m Rating4.7
- Get discovered with searchDuration35m Rating4.7
- Make search work for youDuration25m Rating5.0
- Be noticed with search adsDuration25m Rating4.7
- Improve your search campaignsDuration30m Rating4.1
Reach more people locally or on mobile (5)
Please complete all quizzes in this section in order to unlock the next section.
- Get noticed locallyDuration20m Rating4.7
- Help people nearby find you onlineDuration25m Rating4.6
- Get noticed with social mediaDuration30m Rating4.9
- Deep dive into social mediaDuration30m Rating4.7
- Discover the possibilities of mobileDuration20m Rating4.7
- Make mobile work for youDuration35m Rating5.0
- Get started with content marketingDuration35m Rating4.7
Reach more customers with advertising (4)
Please complete all quizzes in this section in order to unlock the next section.
- Connect through emailDuration30m Rating5.0
- Advertise on other websitesDuration25m Rating4.6
- Deep dive into display advertisingDuration25m Rating5.0
- Make the most of videoDuration55m Rating4.9
Track and measure web traffic (3)
Please complete all quizzes in this section in order to unlock the next section.
- Get started with analyticsDuration30m Rating5.0
- Find success with analyticsDuration30m Rating4.7
- Turn data into insightsDuration30m Rating5.0
Sell products or services online (2)
Please complete all quizzes in this section in order to unlock the next section.
- Build your online shopDuration25m Rating4.9
- Sell more onlineDuration35m Rating5.0
Take a business global (1)
Please complete all quizzes in this section in order to unlock the next section.
- Expand internationallyDuration1.2h Rating5.0
Final Assessment
You’ve passed every tutorial. Ready to complete the training? Take the final assessment to earn your award. On completion of this course, you will earn an award to add to your public Skillshop and LinkedIn profiles to showcase your new skills.
- Final Assessment
