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Description
SOCIAL MEDIA MARKETING MADE SIMPLE
Designed by a CMO, based on their practical experience and the needs of the market.
Gain actionable skills and access to real templates, reports and briefs to land and start a job with confidence.
Experience practical learning with lots of assignments and example answers from your instructor.
A PRACTICAL COURSE, THAT WORKS
Master the skills that companies are looking for. Based on job market research for Social Media roles in the UK, this course teaches you how to:
Confidently manage Facebook and Instagram social media accounts
Originate concepts and develop social media calendars
Bring your creative ideas to life with copywriting and design
Drive engagement through community management
Track performance and draw insights from social media
YOUR PRACTITIONER INSTRUCTOR
This course is set apart by the experience of our accomplished instructors, and the course outline was enriched by a collective of expert contributors: CMOs, Social Media agencies and Social Media Managers.
SKILLS YOU’LL LEARN
Gain practical social media marketing skills to land and start a job with confidence:
Setting content pillars
Content ideation
Mapping out a social media calendar
Content repurposing
Driving user-generated content (UGC)
Designing impactful creative
Copywriting engaging captions
Community management
Social media listening
Social media analysis and insights
PRACTICAL CASE STUDIES AND ASSIGNMENTS
Get hands-on experience in every aspect of the course with exercises based on case studies of 4 companies:
Discord (scaleup, service-based)
Trinny London (scaleup, product-based)
ACTA School (early stage startup, service-based)
CAROL Bike (growth stage startup, product-based)
WHAT WOULD YOU GET WITH THE MASTERCLASS?
Self-paced learning with lifetime access to 4 hours of on-demand content
Udemy certificate to showcase your new skills on LinkedIn or your CV
Practical templates that you can reuse in your job
PRACTICAL TEMPLATES
During the course, you will get access to real documents, examples, and templates that are used in startup and agency environments:
Template: Social media content bank
Checklist: Sources of content ideas
Template: Social media calendar
Template: Social media dashboard
Template: Design brief
Example: Canva templates brief
Example: Animation design brief
ABOUT INSTRUCTOR
Victoria is a seasoned marketing professional with an impressive 19 years of extensive experience in branding and marketing across various industries and countries. Her extensive career includes a decade of experience with top-tier corporations such as Nestlé, Orange, EE, and Intuit, where she honed her skills in management and product marketing. Her leadership skills were further exemplified during her tenure at EE, where she managed a substantial £500 million P&L and led a cross-functional team to launch the EE Pay as You Go product.
Throughout her career, Victoria has held the position of Chief Marketing Officer (CMO) on three occasions, leading the marketing efforts for Adzuna, Nexford University, and CAROL Bike. Her expertise lies in branding and product marketing, where she has successfully launched over 100 new products and services and completed more than 10 rebranding projects and website launches.
Victoria is an avid learner and holds an Executive MBA with distinction from the London Business School. In addition to her professional achievements, Victoria is a certified executive and career coach, continually striving to expand her knowledge and skills in the ever-evolving marketing landscape.
Victoria is passionate about marketing and education, and teaching brings her a lot of joy and fulfilment.
Currently, Victoria is helping startups with Go-To-Market Strategies and Advisory, and supporting executives in their growth through Executive Coaching.
Feel free to connect with Victoria on LinkedIn for the latest marketing and leadership insights or visit her consulting website.
