Description
If you are wanting to start your own business, are a small team or just trying to get better at Marketing without investing huge amounts in talent, tools or third parties then this is the course for you.
For those just starting out or lacking the time and resources to fully invest in a Marketing department, modern marketing can seem incredibly daunting. The desire to develop essential skillsets, implement effective systems, and achieve tangible results is often overshadowed by the overwhelming nature of the task, leading to paralysis and inaction.
This course breaks down the core skillsets that you need to succeed in Marketing and teaches you the technical skills, including why they’re important, what they drive, a case study and a workbook with full guide to build it yourself.
Based on Notion – an excellent free tool – this course gives you a workbook that as you work through the course, learning the only fundamental key skills you need, your workbook grows with you to create all of your marketing functions and tools.
With this course I will take you through everything you need to build your entire marketing function, from concept all the way through to a/b testing and measuring your R.O.I.. All built into a tool for you to keep forever, this course is a complete learning of everything you need to learn and execute in order to market your product or your brand. So if you are looking for your first marketing moves, or you want to make sure you’re building the best foundations for Marketing success, then sign up.
Born out of frustration of how complicated people are making Marketing, this comprehensive course will deep dive into the core pillars of effective marketing, breaking it down into two fundamental modules: “Know Who to Talk To” and “Know How to Talk to Them.”
Module One lays the groundwork for your brand, the unsexy parts of Marketing that are often forgotten but the absolute pillars of success. This module will give you the essential skills to understand and dissect your target markets, build out your audience and segmentation, create your personas, map out your customer journeys and much more to make sure that you know exactly who you need to go after in order to grow your business.
Module two takes you into the core aspects of your brand and how you amplify it to others. In this module you’ll learn how to uncover your brands essence and translate it effectively to resonate with your audience. From building out your identity to crafting compelling brand stories, ideation, and brainstorming, I will show you how to ensure your messaging cuts through the noise. Then I will show you how to take everything you have learn and ACTUALLY implement it. How to build out your BAU and Campaign Marketing PLUS how to use the Course Workbook to run your entire marketing activities (because you will be an expert by this point).
This isn’t just a run of the mill Marketing course – it’s a dynamic blend of theory and practical application, honed through my 15 years of real-world, building brands and start up experience. I’ve spent years taking brands from a core idea to over $1m revenue, and this course will show you how I did it.
