Ultimate Generative Persuasion: Sell and Present w/ ChatGPT

You’ll learn about the basics of persuasion. The four major use cases (speaking and presenting, selling and negotiation, preventing manipulation, and general social skills), the eleven categories of persuasion and manipulation (credibility, consistency, emotional, illustration, standard, pressure, identification, fact, context, labeling, permission), and the five major stages of persuasion (pre-framing, priming, interaction, disarmament and closing);

You’ll learn about the basics of how LLMs like ChatGPT work. Their characteristics such as number of parameters, context window length, level of fine-tuning, the attention mechanism, and more. And their drawbacks, such as hallucinations, short context windows, context degeneration, “nerfing” of new versions, and more;

You’ll learn about using LLMs to persuade others. The four major use cases covered in the course (generating/adapting text, distilling conclusions from text, simulating and role playing, and automating instances). You’ll also learn about what LLMs are good at doing (good at boilerplate, drafts, text without too much factual depth), and what they are not good at (complex topics, counterintuitive facts, intuitive responses). You’ll also learn about the three major modes of using LLMs (training from scratch, fine-tuning them, or using them out of the box);

You’ll learn about the basics of prompting for LLMs (simulating specific tones, voices, level of detail, text length, specific techniques, vocabulary to include and omit, etc);

You’ll learn about advanced prompt engineering techniques, such as imitating specific voices or job roles, performing multiple passes or “sweeps” for different aspects of content, and including meta elements in answers such as scores or recommendations of suggestions along with answers;

You’ll learn about generating and adapting text in 1-on-1 situations, such as generating follow-up messages, generating emails, correcting grammar in text, or matching a person’s likes and tastes;

You’ll learn about distilling conclusions in 1-on-1 situations, such as extracting meeting minutes and action items, or analysing conversation sentiment or the other party’s intentions;

You’ll learn about simulating and automating 1-on-1 situations, such as role playing specific meetings or interactions, and difficult conversations with difficult people;

You’ll learn about persuasion techniques to teach LLMs in 1-on-1 situations, including situational empathy, confirmatory mirroring, adverse transparency, and tension;

You’ll learn about generating and adapting text in presenting and speaking, including generating scripts for presentations, scripts for speeches, adjusting the opening remarks of a speech, or adapting presentations to specific crowds;

You’ll learn about distilling conclusions in presenting and speaking, including distilling calls to action and key points from presentations, or summarising complex topics or numbers for research for presentations;

You’ll learn about simulating and automating in presenting and speaking, including creating autoresponders for audiences to answer questions during presentations or creating full chatbots for speaking inquiries;

You’ll learn about persuasion techniques to teach LLMs in presenting and speaking, including the recency/primacy effect, the potential, inserting structure such as numbers, and summarising the key points;

You’ll learn about generating and adapting text in selling/pitching/fundraising, including generating presentations and slide decks, subscription documents and memorandums, detailed FAQs or RFPs, or adapting cold messages and follow-ups to specific people, or adapting proposal to specific clients;

You’ll learn about distilling conclusions in selling/pitching/fundraising, including distilling feedback and objections from customer text, identifying needs in messages or meeting transcriptions, and identifying the key consequences of contracts or specific clauses in these;

You’ll learn about simulating and automating in selling/pitching/fundraising, including creating chatbots with product information, or with investment opportunity information, and also role-playing internally to test your sales knowledge of specific products or offerings;

You’ll learn about persuasion techniques to teach LLMs in selling/pitching/fundraising, including the positioning framework of the first/the best/the only, indoctrination, the potential, or selective comparisons;

You’ll learn about generating and adapting text in negotiation, generating contracts and agreements, redacting counter-proposals, tailoring responses to negotiator styles and modifying contract sections as requested by the other side;

You’ll learn about distilling in negotiating, including identifying key contract terms, key investment terms, and the key consequences of certain clauses under various scenarios;

You’ll learn about simulating and automating in negotiation, including creating a negotiation autoresponder to negotiate for you, and a negotiation role-player to drill against;

You’ll learn about persuasion techniques to teach LLMs when negotiating, including using respect and compliments, giving with a sacrifice, using progress and momentum, and leveraging implementation intention;

You’ll learn about generating and adapting text in general, such as generating scripts and structures, document boilerplates, correcting grammar, toning down jargon, or matching someone’s tone or emotions;

You’ll learn about distilling in general, extracting research insights, extracting opinions, sentiment, and tone from someone’s communication, or just summarising conclusions and insights;

You’ll learn about the mini-database approach, condensing information in self-contained files or databases to quickly create instances with specific context for specific purpose, and combining these for various uses;

You’ll learn about creating “tempered LLMs”, that contain databases with internal tagging of what is successful and what isn’t, to generate content that is similar to your most successful pitches/scripts/copy;

You’ll learn about troubleshooting multiple problems, such as context degeneration, sliding of the context window, hallucinations, nerfing of recent versions, and accountability for LLM outputs;

You’ll learn about preserving your persuasion – how to keep your skills sharp when you are automating most (or all) of your persuasion efforts, with best practices for this;