What you’ll learn
- Learn the fundamentals of qualitative and quantitative research
- Learn how to define null and alternative hypotheses
- Learn how to plan and execute customer interviews, build customer personas, and design a customer journey and product vision
- Gain proficiency in statistics and hypothesis testing, including how to estimate means and proportions of a population, set up confidence intervals and more
- Discover various approaches to usability testing, including how to set up an A/B test, design an MVP, and distinguish between an MVP and a prototype
- Acquire practical knowledge and advice on applying these new skills to real-world scenarios, with hands-on exercises using Miro, a free online whiteboard tool
- Access downloadable materials and useful links to maximize your learning outcomes
Requirements
- No prior knowledge of the subject is required
Who this course is for:
- Product Owners, Product Managers and Business Owners who want to better understand the customers and maximize the business outcomes
- Anyone who is involved in product development and wants to better understand customer research
- Aspiring Product Owners and Agile Coaches who want to learn about the customer research process
- Startup owners who want to build exceptional products loved by customers
Description
Master customer research and data-driven decision-making in this comprehensive course, designed to elevate your professional expertise. Understand customer needs and leverage informed business strategies to advance your career.
Grasp the significance of deep customer insights in today’s competitive market. Learn how effective, well-executed research can enhance sales and prevent negative outcomes. This course provides an in-depth exploration of customer research, user testing, statistics, and data-informed business strategies. Starting from the basics, we progress to advanced topics, making it ideal for beginners.
Course Highlights:
- Develop advanced techniques in customer research to uncover insights and opportunities.
- Implement data-driven decision-making with robust analytical tools and frameworks.
- Craft impactful questions for data gathering, ensuring accuracy and reliability.
- Master key research methodologies like surveys, interviews, and focus groups for competitive advantage.
- Optimize your business and marketing strategies by understanding customer behavior and preferences.
The course includes a mix of activities, knowledge tests, and real-world examples, ensuring practical application of new skills. You’ll also have access to a rich collection of course materials for a comprehensive learning experience.
About Your Instructor:
With over ten years of experience in Agile coaching and product ownership, I have worked with industry leaders and spearheaded Agile transformations across sectors. My passion lies in training Product Owners, a role crucial for business success and as exciting as it is challenging.
Enroll today to begin your journey towards becoming a skilled customer researcher and adept in data-driven decision-making!
