Account Based Marketing: B2B Marketing, Lead Generation 2021
Course Overview
What You'll Learn
- Generate pipeline revenue and qualified leads quickly
- Execute an ABM advertising campaign in LinkedIn
- Generate millions of dollars in pipeline revenue (theoretically, no promises!)
- Develop an account-based marketing strategy for content and email nurturing
- Replicate the success of high-impact ABM direct mail campaigns
- How to do account-based targeting and advertising through Twitter, Google, and Facebook
- Build a targeted list used using various methods
- Track performance using the latest ABM-style marketing funnels
- Identify and leverage people who influence your target accounts
- Integrate cold email and other tactics into your ABM campaigns
About This Free Course
Attention B2B Marketers, Salespeople & Entrepreneurs!
Are you looking to generate short-term pipeline and revenue? Are you excited about the prospect of account-based marketing but don't really know where to start? I'm going to show you, step-by-step, how to create account-based marketing campaigns to generate pipeline.
Learn how to:
Generate pipeline revenue and qualified leads quickly
Execute an ABM advertising campaign in LinkedIn
Generate millions of dollars in pipeline revenue (theoretically, no promises!)
Develop an account-based marketing strategy for content and email nurturing
Replicate the success of high-impact ABM direct mail campaigns
How to do account-based targeting and advertising through Twitter, Google, and Facebook
Build a targeted list used using various methods
Track performance using the latest ABM-style marketing funnels
Identify and leverage people who influence your target accounts
Integrate cold email and other tactics into your ABM campaigns
This course is primarily for business-to-business marketers who want to start executing an account-based marketing strategy to generate pipeline revenue. Entrepreneurs, product managers, salespeople, and business development managers may also benefit from this course.
This course includes real case studies, step-by-step instructions on building campaigns, some strategic frameworks in action, and advice from a veteran marketing executive.
I have 11 years of experience marketing for companies including Sony and a Google-backed startup. I also have an MBA in marketing from the Kellogg School of Management, taught college-level marketing, and published numerous marketing books. I am also a program advisor for a university MBA program.
Who Should Take This Course
"Account Based Marketing: B2B Marketing, Lead Generation 2021" is aimed at people who want a practical, structured introduction to development without paying full price for it. It's a solid fit if you're starting out in development and want a guided course rather than piecing tutorials together yourself, if you've tried free YouTube content on the topic and want something more organized, or if you already work in a related area and want a refresher you can finish at your own pace. Since enrollment happens on Udemy itself, you keep full access to view the lectures, download any provided resources, and revisit the material later — this isn't a stripped-down or time-limited version of the course.
Why This Course Is Worth Taking
Our take: this listing earns a spot on FreeWebCart because the coupon we verified actually brings the price to $0, not just a token discount, and the course carries a 4.1/5 rating on Udemy. That combination — real reviews plus a working 100% OFF code — is what we look for before publishing a development course. It won't replace hands-on experience or a full degree program, but as a low-risk way to test whether development is worth pursuing further, or to pick up one specific skill, the free price tag makes it an easy yes while the coupon lasts.
Pros & Cons
👍 Pros
- 100% free to enroll via this coupon (normally $89.99)
- Lifetime access on Udemy once enrolled, even after the coupon expires
- Rated 4.1/5 by past students on Udemy
- Self-paced — no fixed schedule or live sessions to attend
👎 Cons
- Coupon is time-limited and can expire before you enroll
- No live instructor support — questions go through Udemy's Q&A, not us
- Certificate is a Udemy completion certificate, not an accredited qualification
Frequently Asked Questions
Is "Account Based Marketing: B2B Marketing, Lead Generation 2021" really free?
Yes — we verified a 100% OFF Udemy coupon for this development course before publishing it. Enroll directly on Udemy using the button below; no credit card is needed while the coupon is active.
How long will this coupon last?
Udemy coupons typically last 1–3 days or expire after roughly 1,000 enrollments, whichever comes first. If the price on Udemy no longer shows $0 when you click through, the coupon has expired since we last checked it.
Do I keep access after the coupon expires?
Yes. Once you enroll while the coupon is live, "Account Based Marketing: B2B Marketing, Lead Generation 2021" is yours to keep on Udemy — including any future updates the instructor makes — even after the coupon runs out.
Save $89.99 - Limited time offer
