Boost Digital Marketing Effectiveness via Behavioral Science

Real psychology. No gimmicks. More effective marketing.

In a digital world overloaded with tips, tricks, and hacks, this course does something different:
It helps you understand the human brain—so you can design smarter, sharper, more effective marketing.

You’ll learn how people actually think and behave online—and how to align your campaigns with real decision-making, not just digital trends.

I’m Ventseslav Hikov, Chief Strategy Officer at BBDO, and I’ve spent decades building campaigns that move people—and deliver results. In this course, I’ll show you how to blend strategic thinking with behavioral insights to drive action in real-world marketing.

What You’ll Learn (No Fluff. Just the Good Stuff.)

• Why People Click (and Why They Don’t)
  Understand the mental shortcuts and biases behind online behavior.

What Makes This Course Different?

I don’t sell hacks or hacks disguised as science.
I teach real psychology, translated for real marketing—and backed by 30 years of practice, not just theory.

You’ll get:

• A field-tested set of tools and examples

If you want your marketing to work better—not just louder—this course will change the way you think.

Learn how to market to real people, not just algorithms.
Enroll now in “Boost Digital Marketing Effectiveness via Behavioral Science.”