Market Research | Complete Marketing Research Course 2022
Course Overview
What You'll Learn
- Introduction to the 3 types of market research & the 3 types of data
- Exploratory research, including interviews, focus groups, and case studies
- Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
- Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
- Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
- How to size markets & demand using various tools and approaches
- Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
- The customer decision journey
- Conversion rate optimization (CRO)
- Marketing psychology research
About This Free Course
Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler's Kellogg School of Management. I've done marketing for consumer products, B2B products, digital products, and physical products--both as a marketing consultant and as marketing manager at various levels up to Vice President.
Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.
Major Market Research Sections:
Introduction to the 3 types of market research & the 3 types of data
Exploratory research, including interviews, focus groups, and case studies
Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)
Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements
Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing
How to size markets & demand using various tools and approaches
Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp
The customer decision journey
Conversion rate optimization (CRO)
Marketing psychology research
How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro
Data and media analysis
Service market research
Product marketing analytics
Key Market Research Topics:
Market Research & Marketing Research
Market Research Analysis & Market Research Analyst Training
Competitor Analysis
Marketing Analytics & Marketing Analysis
Research Methods
Qualitative Research & Quantitative Research
Consumer Analytics
Web Analytics & Conversion Rate Optimization (CRO)
Who Should Take This Course
"Market Research | Complete Marketing Research Course 2022" is aimed at people who want a practical, structured introduction to marketing without paying full price for it. It's a solid fit if you're starting out in marketing and want a guided course rather than piecing tutorials together yourself, if you've tried free YouTube content on the topic and want something more organized, or if you already work in a related area and want a refresher you can finish at your own pace. Since enrollment happens on Udemy itself, you keep full access to view the lectures, download any provided resources, and revisit the material later — this isn't a stripped-down or time-limited version of the course.
Why This Course Is Worth Taking
Our take: this listing earns a spot on FreeWebCart because the coupon we verified actually brings the price to $0, not just a token discount, and the course carries a 4.5/5 rating on Udemy. That combination — real reviews plus a working 100% OFF code — is what we look for before publishing a marketing course. It won't replace hands-on experience or a full degree program, but as a low-risk way to test whether marketing is worth pursuing further, or to pick up one specific skill, the free price tag makes it an easy yes while the coupon lasts.
Pros & Cons
👍 Pros
- 100% free to enroll via this coupon (normally $84.99)
- Lifetime access on Udemy once enrolled, even after the coupon expires
- Rated 4.5/5 by past students on Udemy
- Self-paced — no fixed schedule or live sessions to attend
👎 Cons
- Coupon is time-limited and can expire before you enroll
- No live instructor support — questions go through Udemy's Q&A, not us
- Certificate is a Udemy completion certificate, not an accredited qualification
Frequently Asked Questions
Is "Market Research | Complete Marketing Research Course 2022" really free?
Yes — we verified a 100% OFF Udemy coupon for this marketing course before publishing it. Enroll directly on Udemy using the button below; no credit card is needed while the coupon is active.
How long will this coupon last?
Udemy coupons typically last 1–3 days or expire after roughly 1,000 enrollments, whichever comes first. If the price on Udemy no longer shows $0 when you click through, the coupon has expired since we last checked it.
Do I keep access after the coupon expires?
Yes. Once you enroll while the coupon is live, "Market Research | Complete Marketing Research Course 2022" is yours to keep on Udemy — including any future updates the instructor makes — even after the coupon runs out.
Save $84.99 - Limited time offer
More Free Marketing Courses
AI Lead Generation | Digital Marketing 2025
Digital Marketing B2B: Ultimate B2B Digital Marketing Course
Startup Marketing: From Zero to One Million Startup Revenue
