Product Marketing Analytics: Growth and Retention with Data
Course Overview
What You'll Learn
- Understand and apply core product analytics concepts
- Set up event-based tracking and meaningful metrics
- Identify growth opportunities through retention and funnel analysis
- Segment users and translate data into product strategy
About This Free Course
Are you a product manager, growth lead, marketing manager, or founder looking to make smarter product decisions using data without relying on a data science team?
In this hands-on course, you’ll learn how to track, interpret, and act on product analytics to improve user experience, retention, and revenue. Whether you're launching a new product or optimizing an existing one, this course gives you the frameworks, metrics, and thinking tools you need to turn user behavior into actionable insights.
We'll go through some learn uml the most complete guide with real life examples and use cases from products in the iGaming industry.
We’ll cover essential concepts like funnels, retention, churn, LTV, and segmentation, and guide you through practical exercises using real-world data patterns. You’ll learn how to define what to track, make sense of messy spreadsheets, and prioritize decisions that move your product forward.
No coding or advanced math required, just a curiosity for product data and a desire to build better experiences.
By the end of this course, you’ll be able to:
Understand and apply core product analytics concepts
Set up event-based tracking and meaningful metrics
Identify growth opportunities through retention and funnel analysis
Segment users and translate data into product strategy
The course includes:
Part 1: Product Analytics Foundations
Unit 1: What is Product Analytics?
Why do Product Analytics Matter?
Clarity and purpose
Uncovers new insights
Helps you figure out how to not let your product sink
What are the “right” data points to measure?
The “low” performing game
How can metric results influence the product strategy?
Bias in interpretation of data
Unit 2:
Metrics vs Mission, Why they matter and North Star Thinking
Unit 3: Measuring the Entire Journey
Going through the Funnel
Measuring the journey
Getting to the juice
Part 2: Product Metrics (Acquisition, Usage, Retention, Cost & Monetization)
Unit 4: User Data
Installs, First Launches, Sign-ups
Conversion Rate
Unit 5: Revenue Metrics
DAU/MAU Ratio
ARPU
LTV
CAC
Unit 6: User Retention and Stickiness
Retention curves
Revenue retention
Event-based retention
Churn analysis
Reactivation strategies
The cost of poor retention
UX and value examples
Unit 7: Monetization and Metrics
Pricing models and revenue streams
IAPs, Ads, Paywalls, Subscriptions
Monetization and UX tradeoffs
Experimentation and A/B testing
Monetization examples
Unit 8: Distribution and Channels
CAC across channels
Channel competition
Measuring product-channel fit
Key metrics per channel
Part 3: Behavioral and Experience Metrics
Unit 9: Behavioral Metrics
Feature usage
Product and feature pairing
Sentiment analysis
Emotion detection (experimental)
Location analysis (experimental)
User interviews and surveys
Segmentation
Device specs and UI/UX analysis
Who Should Take This Course
"Product Marketing Analytics: Growth and Retention with Data" is aimed at people who want a practical, structured introduction to development without paying full price for it. It's a solid fit if you're starting out in development and want a guided course rather than piecing tutorials together yourself, if you've tried free YouTube content on the topic and want something more organized, or if you already work in a related area and want a refresher you can finish at your own pace. Since enrollment happens on Udemy itself, you keep full access to view the lectures, download any provided resources, and revisit the material later — this isn't a stripped-down or time-limited version of the course.
Why This Course Is Worth Taking
Our take: this listing earns a spot on FreeWebCart because the coupon we verified actually brings the price to $0, not just a token discount, and the course carries a 3/5 rating on Udemy from 4+ students who've already enrolled. That combination — real reviews plus a working 100% OFF code — is what we look for before publishing a development course. It won't replace hands-on experience or a full degree program, but as a low-risk way to test whether development is worth pursuing further, or to pick up one specific skill, the free price tag makes it an easy yes while the coupon lasts.
Pros & Cons
👍 Pros
- 100% free to enroll via this coupon (normally $44.99)
- Lifetime access on Udemy once enrolled, even after the coupon expires
- Self-paced — no fixed schedule or live sessions to attend
👎 Cons
- Coupon is time-limited and can expire before you enroll
- No live instructor support — questions go through Udemy's Q&A, not us
- Certificate is a Udemy completion certificate, not an accredited qualification
Frequently Asked Questions
Is "Product Marketing Analytics: Growth and Retention with Data" really free?
Yes — we verified a 100% OFF Udemy coupon for this development course before publishing it. Enroll directly on Udemy using the button below; no credit card is needed while the coupon is active.
How long will this coupon last?
Udemy coupons typically last 1–3 days or expire after roughly 1,000 enrollments, whichever comes first. If the price on Udemy no longer shows $0 when you click through, the coupon has expired since we last checked it.
Do I keep access after the coupon expires?
Yes. Once you enroll while the coupon is live, "Product Marketing Analytics: Growth and Retention with Data" is yours to keep on Udemy — including any future updates the instructor makes — even after the coupon runs out.
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