Excel Market Research Mastery: Data to Strategic Insights

What you’ll learn

• Master Excel’s full toolkit for professional market research from data collection to insightful presentations
• Create interactive dashboards and visualizations that transform complex market data into compelling stories
• Apply statistical analysis and predictive modeling techniques to forecast market trends with confidence
• Design and implement effective market research surveys and data collection frameworks
• Process and analyze sentiment data to understand consumer opinions and market positioning
• Build comprehensive competitor analyses and SWOT frameworks using Excel’s analytical capabilities
• Automate research workflows with Power Query, Power Automate and integrate Excel with modern research tools
• Develop a complete market research project from scratch, applying ethical practices and legal considerations

Requirements

• Basic working knowledge of Microsoft Excel (ability to create simple formulas and charts)
• Access to Microsoft Excel (2016 or newer version recommended)
• No prior market research experience needed – we’ll start from the fundamentals
• Willingness to work through practical exercises with sample datasets (all provided)

Description

Unlock the full potential of Excel as a powerful market research tool with “Excel Market Research Mastery: Data to Strategic Insights.” This comprehensive course bridges the gap between basic Excel functions and advanced market analysis techniques, equipping you with the skills to conduct professional-grade market research using the software you already know.

From setting up effective data collection frameworks to creating interactive dashboards that tell compelling market stories, this course takes you through the complete market research process with Excel as your primary tool. You’ll learn how to import, clean, analyze, and visualize market data using both native Excel features and powerful integrations.

What sets this course apart is its practical, hands-on approach. Each module includes real-world exercises that reinforce concepts through application. You’ll design surveys, analyze competitor data, forecast market trends, and even conduct sentiment analysis—all within Excel. By the end of the course, you’ll have completed a comprehensive market research project that showcases your new skills.

The curriculum covers both fundamental and advanced topics, including statistical analysis techniques, predictive analytics, geospatial data visualization, and automation with Power Query and Power Automate. We also address critical ethical and legal considerations in market research to ensure your practices meet industry standards.

Whether you’re a marketing professional looking to enhance your analytical skills, a business owner seeking market-driven insights, or a researcher wanting to leverage Excel’s full capabilities, this course provides the frameworks and techniques to transform raw data into strategic business decisions.

Join us and master the art and science of market research with the world’s most accessible data analysis tool—Microsoft Excel.

Who this course is for:

• Marketing professionals seeking to strengthen their data analysis and market research capabilities
• Business analysts wanting to leverage Excel for more sophisticated market insights
• Entrepreneurs and small business owners needing cost-effective market research solutions
• Product managers seeking to better understand market opportunities and competitive landscapes
• Students pursuing careers in marketing, business intelligence, or market research
• Excel users looking to expand their skills beyond basic functions into strategic business applications