Master Google Business Profile to Dominate Local SEO, Attract Customers, and Grow Online and Offline Sales. Master gmb
What you’ll learn
- Understand the core benefits of Google My Business and how it can drive significant traffic to both local and online businesses.
- Optimize a Google My Business profile to increase visibility in local search results and improve credibility with potential customers.
- Navigate and master the Google My Business dashboard, including leveraging lesser-known features like the Google Shopfront.
- Utilize Google My Business analytics to track traffic, customer behavior, and make data-driven decisions to boost sales.
- Harness the power of customer reviews and images to build trust and attract more website visits.
- Create engaging updates, offers, and events to keep your business profile active and draw new traffic from local searches.
- Leverage your GMB profile for online and offline growth, tapping into potential customers who are actively searching for your products or services.
Requirements
- Basic computer literacy – Students should be comfortable using a computer and the internet.
- A Google My Business account – It’s recommended that learners create or have access to their business’s GMB account for hands-on application during the course.
- A willingness to engage with local SEO – No prior SEO knowledge is required, but students should be open to learning about local search optimization.
- Basic understanding of their business goals – Knowing what products or services you want to promote will help tailor your GMB profile more effectively.
- Access to high-quality images or product photos – To fully optimize your GMB profile, it’s helpful to have images of your business, products, or services readily available.
Description
Are you missing out on one of the most powerful (yet underused) tools to grow your business?
Whether you’re a solopreneur, freelancer, or small business owner, Google My Business (GMB)—also known as Google Business Profile—is your secret weapon to:
+ Get found on Google Maps and local search
+ Drive consistent traffic to your business or website
+ Attract ready-to-buy customers
+ Boost your local and online visibility
Most businesses set up a profile and forget it—not realising GMB can become a lead and sales machine.
In this step-by-step course, you’ll learn how to:
- Understand and apply the 4 key benefits of GMB for your business
- Set up and fully optimise your profile for maximum visibility
- Use the GMB dashboard with confidence
- Leverage the Google Shopfront to showcase products and services
- Use images, reviews, and posts to stand out and build trust
- Analyse Google My Business Insights to drive smarter decisions
- Promote offers, updates, and events to stay top-of-mind
By the end of this course, you’ll be able to:
- Rank higher on Google Maps and in local search
- Turn profile views into website clicks and customer calls
- Increase walk-ins, online orders, and bookings
- Use Google My Business as a powerful, free marketing tool to grow sustainably
Who this course is for:
- Solopreneurs and small business owners
- Entrepreneurs
- Freelancers and consultants
- E-commerce store owners
- Local service providers
- Marketing professionals
- New business owners
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