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Description
The SEO Basic to Advance course provides a comprehensive journey through the intricacies of search engine optimization (SEO), offering both foundational knowledge and advanced strategies. Designed for beginners seeking to grasp the essentials and seasoned marketers aiming to refine their skills, this course offers a structured curriculum covering a wide array of SEO concepts and techniques.
Section 1: Basic Concepts of SEO
Students will be introduced to fundamental SEO principles, including an overview of SEO, exploration of major search engines, strategies for monetizing SEO efforts, various types of SEO based on guidelines, and an in-depth look into how search engines function. Topics such as orphan pages, rich snippets, SEO page outlines, open graph data, Twitter cards, featured snippets, thin content, and more will be covered comprehensively.
Section 2: Keyword Research
This section dives into the critical aspect of keyword research, covering different types of keywords, assessing keyword difficulty, understanding keyword density, and utilizing various keyword research tools such as Google Keyword Planner, Ahrefs Keyword Explorer, Moz Keyword Explorer, among others. Students will learn advanced techniques for finding low competition keywords, analyzing competitor keywords, and leveraging keyword modifiers.
Section 3: Speed Optimization
Optimizing website speed is vital for both user experience and search engine rankings. Students will learn about core web vitals, accelerated mobile pages (AMP), and practical techniques for speed testing and optimization using tools like Google Page Speed, GTMetrix, and Pingdom. Strategies such as lazy loading, Webp image format usage, caching, and minification will be explored in detail.
Section 4: On-Page SEO
This section focuses on optimizing on-page elements to improve search engine visibility. Students will learn about optimizing title tags, URLs, meta descriptions, sitelinks, header tags, schema markup, image optimization, LSI keywords, external and internal linking strategies, FAQs incorporation, and core web vitals compliance.
Section 5: Off-Page SEO
Students will explore off-page SEO factors, with an emphasis on backlink acquisition strategies. Topics include understanding backlinks, differentiating between dofollow and nofollow links, anchor text optimization, backlinking strategies, link roundups, broken link building, guest posting, infographics link building, and leveraging social signals.
Section 6: Google Algorithms
Students will gain insights into various Google algorithms and updates, including Google Panda, Penguin, Hummingbird, RankBrain, BERT, and more. Understanding these algorithms is crucial for crafting SEO strategies that align with Google’s guidelines and ensuring sustainable search engine rankings.
Section 7: Image SEO
This section covers image optimization techniques, including optimizing ALT text, image file names, image title tags, and leveraging EXIF data. Students will learn the importance of unique images, advanced image optimization strategies, and best practices for image SEO.
Section 8: Schema SEO
Students will delve into schema markup and its impact on search engine results. Topics include different types of schema markup, implementation guides for various schema types such as organization, person, recipe, event, local business, article, product, and more.
Section 9: SEO Tools
This section introduces students to essential SEO tools such as Google Search Console, Bing Webmasters Guide, Yoast SEO, Rank Math, Google Disavow Tool, and Google Search Console Insights. Practical guides and tutorials will be provided for each tool, enabling students to leverage them effectively for SEO campaigns.
Section 10: Technical SEO
Students will learn how to conduct a comprehensive technical SEO audit using templates, addressing issues such as internal and external duplicate content, URL parameters, redirects, page titles, meta descriptions, heading tags, image optimization, canonicalization, structured data errors, and more.
Section 11: Backlinks Audit
This section focuses on auditing backlinks to assess their quality and relevance. Students will learn how to evaluate anchor text optimization, foreign language backlinks, adult or gambling backlinks, irrelevant niche backlinks, low-quality websites backlinks, and detect negative SEO spikes.
Section 12: Advanced SEO
Students will explore advanced SEO techniques, including creating SEO reports using Google Data Studio, leveraging Google Sheets for SEO tasks, optimizing robots.txt, crawl optimization, advanced natural language processing (NLP) optimization, and more.
Section 13: Backup
Students will learn how to configure website backups effectively, ensuring data security and integrity in case of unforeseen events.
Section 14: Security
This section covers essential security measures for websites, including installing and configuring security plugins, avoiding the use of nulled plugins and themes, ensuring regular updates for plugins and themes, and maintaining website security protocols.
Throughout the course, students will engage with practical examples, case studies, and hands-on exercises to reinforce their understanding of SEO concepts and techniques. By the end of the course, participants will possess the knowledge and skills to develop robust SEO strategies, optimize website performance, and achieve sustainable organic traffic growth.
