AI-Powered Product Marketing and Market Research
Course Overview
About This Free Course
Welcome to Program: AI-Powered Product Marketing and Market Research by MTF Institute and M1-Project
Course provided by MTF Institute of Management, Technology and Finance and M1-Project
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: free artificial intelligence risks in cybersecurity course, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 215 countries and has been chosen by more than 684 000 students.
M1-Project, developer of Elsa AI Marketing Assistant
In fast-paced digital world, businesses need to stay ahead of the curve. One way to achieve this is by leveraging AI marketing tools. These tools, such as an AI marketing assistant from M1-Project, help companies streamline their marketing strategies, making them more effective and efficient. But what exactly is an AI marketing assistant?
An AI marketing assistant is a powerful tool that utilizes artificial intelligence to automate and optimize various marketing tasks. From analyzing data to personalizing customer interactions, this digital helper can do it all. By integrating an AI assistant into your workflow, you can focus on more strategic tasks while leaving the repetitive work to the machine. Whether you’re a small startup or a large corporation, AI marketing solutions can adapt to your specific needs, making it an essential part of any modern marketing strategy.
Course Content:
Product Marketing for Startups: Identify Your Audience & Attract Customers with AI
Lecture 1. Introduction to product marketing
Introduction to product marketing
Why is product marketing essential for startups?
Lecture 2. Understanding Target Audience and ICPs
Why understanding the audience is foundational for startup success.
Target market and ICP
Anatomy of ICP: Buyer persona, pain points, goals, barriers, and triggers.
How can you determine the ICP and target audience with AI?
Lecture 3 Finding the Right Customers
Where do they hang out?
How to find your audience
How to leverage AI while finding your audience
Lecture 4 Establishing a Strong Messaging
Principles of Effective Messaging
The path to a Solid Positioning
Aligning Messaging with Your Ideal Customer Profile
How to Craft Compelling Value Propositions with AI
Lecture 5 Turning Messaging into Action with Content Marketing
Content Marketing Pillars
How to Implement Messaging in Your Content
Creating Consistent Content That Resonates with Your Audience
Crafting High-Impact Content with AI
Lecture 6 Crafting converting ads
Overview of the PAS, AIDA, and other frameworks
How to use ICP data to highlight problems, pains, and solutions in ads
Creating Facebook ads with AI.
Lecture 7. Building ICP and Marketing strategy with AI
Building ICP and Marketing strategy with AI
Course Description
AI-powered product marketing and market research leverages artificial intelligence to automate, enhance, and optimize various aspects of understanding and reaching target customers. This includes tasks like:
Identifying ideal customer profiles (ICPs): AI can analyze vast datasets to identify patterns and predict which customer segments are most likely to convert.
Crafting compelling messaging: AI can help tailor messaging to specific customer segments and personalize content for better engagement.
Automating content creation: AI can generate various types of marketing content, from ad copy and social media posts to blog articles and email newsletters.
Optimizing marketing campaigns: AI can analyze campaign performance in real-time and make data-driven adjustments to improve ROI.
Conducting market research: AI can analyze market trends, competitor activities, and customer sentiment to provide valuable insights.
Importance for Companies:
Improved efficiency and productivity: AI automates repetitive tasks, freeing up marketers to focus on strategic initiatives.
Enhanced customer understanding: AI provides deeper insights into customer behavior, preferences, and needs.
Data-driven decision making: AI enables marketers to make informed decisions based on data analysis and predictions.
Increased ROI: AI optimizes marketing campaigns for better targeting, engagement, and conversion rates.
genai for ceos strategy innovation competitive advantage: Companies leveraging AI can gain an edge by understanding and responding to market dynamics faster.
Career Support for Managers and Experts:
Developing AI skills in product marketing and market research can significantly enhance career prospects by:
Increasing value and demand: Professionals with AI expertise are highly sought after in today's data-driven marketing landscape.
Improving job performance: AI tools can help marketers achieve better results and demonstrate their impact on business goals.
Unlocking new career opportunities: AI skills open doors to roles in data analysis, marketing automation, and AI product development.
Future-proofing careers: As AI becomes more prevalent in marketing, professionals with these skills will be better positioned for success.
Who Should Take This Course
"AI-Powered Product Marketing and Market Research" is aimed at people who want a practical, structured introduction to marketing without paying full price for it. It's a solid fit if you're starting out in marketing and want a guided course rather than piecing tutorials together yourself, if you've tried free YouTube content on the topic and want something more organized in around 6.5, or if you already work in a related area and want a refresher you can finish at your own pace. Since enrollment happens on Udemy itself, you keep full access to view the lectures, download any provided resources, and revisit the material later — this isn't a stripped-down or time-limited version of the course.
Why This Course Is Worth Taking
Our take: this listing earns a spot on FreeWebCart because the coupon we verified actually brings the price to $0, not just a token discount, and the course carries a 4.5/5 rating on Udemy from 112+ students who've already enrolled. That combination — real reviews plus a working 100% OFF code — is what we look for before publishing a marketing course. It won't replace hands-on experience or a full degree program, but as a low-risk way to test whether marketing is worth pursuing further, or to pick up one specific skill, the free price tag makes it an easy yes while the coupon lasts.
Pros & Cons
👍 Pros
- 100% free to enroll via this coupon (normally $84.99)
- Lifetime access on Udemy once enrolled, even after the coupon expires
- Rated 4.5/5 by past students on Udemy
- Self-paced — no fixed schedule or live sessions to attend
👎 Cons
- Coupon is time-limited and can expire before you enroll
- No live instructor support — questions go through Udemy's Q&A, not us
- Certificate is a Udemy completion certificate, not an accredited qualification
Frequently Asked Questions
Is "AI-Powered Product Marketing and Market Research" really free?
Yes — we verified a 100% OFF Udemy coupon for this marketing course before publishing it. Enroll directly on Udemy using the button below; no credit card is needed while the coupon is active.
How long will this coupon last?
Udemy coupons typically last 1–3 days or expire after roughly 1,000 enrollments, whichever comes first. If the price on Udemy no longer shows $0 when you click through, the coupon has expired since we last checked it.
Do I keep access after the coupon expires?
Yes. Once you enroll while the coupon is live, "AI-Powered Product Marketing and Market Research" is yours to keep on Udemy — including any future updates the instructor makes — even after the coupon runs out.
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