Description
Fuel your career with our “MBA in Product Management” course. From mastering product basics to strategic planning, agile methodologies, analytics, and tech insights, this program is your fast track to becoming a standout product manager. Start your transformation now!
In the initial section, lay the groundwork by exploring the essence of a product, problem-solving approaches, and the crucial role of a Product Manager. Dive into the dynamics of the product team and gain insights into the essentials of building exceptional products.
What is a Product?
Let’s Solve a Problem
Who is a Product Manager?
Types of Product Managers
Let’s Talk about the Product Team
How Does One Build a Great Product?
Let’s Solve a Product Problem for UBER
The Product Team: Roles & Responsibilities
Pick a Product
Product Development Life Cycle
Assignment 1: Download and solve the workbook to apply your newfound knowledge.
Section 2: Crafting Product Vision & Strategy
Delve into the strategic aspects of product management, understanding the significance of a product charter, and building a robust product strategy. Uncover the step-by-step process of outlining problems, defining customers, and creating a differentiating product vision.
Introduction to Strategy and Product Charter
Product Vision Board
STEP 1: Outline the Problem
STEP 2: Define Your Customer
STEP 3: Define Your Market Size
STEP 4: Define Product Goal
STEP 5: Product Differentiation
STEP 6: Own Success Metrics
STEP 7: Create a Feature Breakdown
Summarizing Product Strategy
Section 3: Product Planning and Release Management
Navigate through the agile landscape, understand scrum methodologies, and master the art of product planning and release management using JIRA software. Learn the intricacies of backlog refinement, sprint planning, and crafting efficient user stories.
Agile Manifesto and 12 Principles
Agile and Waterfall Project Management Methodologies
Scrum Events, Workflows, and Artifacts
Introduction to Product Roadmap and Delivery
Introduction to JIRA Software
Crafting Backlog Items for Sprint in JIRA
Roadmap in JIRA, Features, User Stories, and Tasks in JIRA
Product Goals, Features, and User Stories
Product Backlog Refinement
Story Mapping
Assignment 2: Utilize the Sprint Planning Excel Template to hone your planning skills.
Section 4: Leveraging Product Analytics for Decision-Making
Equip yourself with the skills to make data-driven decisions by exploring various product analytics tools. Learn to measure product value, understand user behavior, and dissect key metrics that drive product success.
Introduction to User Behavior Tracking
Marketing Analytics Vs Product Analytics
Introduction to Product Analytics in Mixpanel
How to Measure Product Value
Types of Users and User Cohorts
Value Moment and Value Exchange
Product Metrics and User Journey
North Star Metric
Introduction to Google Analytics
Understand Mixpanel Insight, Funnels, and User Cohorts in Mixpanel
Section 5: Microsoft Excel for Product Managers
Excel in using Microsoft Excel! Discover the power of pivot tables, vlookup, and various charts to analyze and present product-related data effectively.
Introduction to Microsoft Excel
How to Use Pivot Table in Excel
Vlookup in Excel
Types of Charts
Section 6: Technology for Product Managers
Demystify the technological aspects of product management. Gain insights into internet workings, DNS, ISP, client-server models, webpage components, and web app development with HTML, CSS, and JavaScript.
How Does Your Internet Work?
What is DNS and Who are ISPs?
Client-Server Model
Internet Protocols
Introduction to Webpage
HTML, CSS, and JS on a Webpage
Introduction to Figma
Weather App UI in Figma
CSS Box Model
Building Weather App with HTML, CSS, and JavaScript
Explain API Like I Am 5
Real-World Example of APIs
Everything About APIs and Postman
Assignment 3: Apply your knowledge by building a web app independently.
Embark on this educational journey and transform into a proficient product manager. Start your learning adventure today!
