Easy Facebook Ads - Marketing Advertising Traffic

In order to run facebook ads, you will need a facebook account and a facebook Page. I am not psychic, but I have a feeling that you already have a facebook profile. So I'm not going to talk about setting up a facebook account. But you might not have a facebook page so I  will show you how to quickly setup a facebook page.

having a facebook page is necessary because when you create an ad in the future, the ad will show which page this ad is from.

Profile picture use a face

use a girls face

cover photo dimensions

pixabay.com

eventually you will have a specific page dedicated to a best selling product from your business. For now. we will just use the new page you set up to run your first ads.

Just to give you an idea of what I do for my business. Here are the top 3 pages I use to run facebook ads.

And finally we arrived at the page that I just created.

darkmode for pages so it's easier on the eyes and looks cooler.

I think of myself in the bat cave

remember, running ads should be fun. You are promoting products you love, your business, and your personality. If you are not having fun. I can guranntee you your visitors will not like your ads. So remember to be in a good mood when you are creating and running ads.

-----

facebook page boost explination. you need boost for anyone that follows you to see your post. but people who follows you are warm traffic so it's worth it to have your post or your ad show up on their feed. the more they see you, the more familar that are with you and your products and the more likeyl they will buy or interact with your ad

Facebook makes it easier to run ads. That is why they have a promote system and a boost system on their facebook page.

you see, you can easily promote a page.

and once you publish a post on the page, you can easily boost it to have more people see it.

I'll say this once so please be careful.

Running ads from your facebook page is ONLY okay if you are trying to get more followers toyour page, drive a little traffic to your other socila media accounts like youtube, trying to get subscribers on youtube. then that's okay to start.

But if you are trying to get leads, or sell products and services. Do not use the facebook page to do that. It is does not provide you with enough tools to really target your customers.

It's like driving a 8 cyliner sports car and only using 4 of the cyliners. And complaining why the car isn't performing well.   

The best way to maximize your results and get the most out of running facebook ads is to use their Ads manager. That's using all 8 of their cyliners.

But a lot of people don't want to do that because the dashboard looks complicated. But don't worry, i will explain everything to you in future episodes so that you will fully be confident and comfortable here.

So let's setup your facebook ads manager.

terms and conditions, privacy policy, and contact us.

People are scrolling through their feed interacting with their community. And you have to jump out of no where, capture their attention long enough to deliver your message.

So our goal is to make them pause

So what is the visual that you will use to capture their attention?

Face - where are we running our ad? Facebook. So what's the most attention grabbing thing on Facebook? Faces! pun intended. People scrolling on their feed will see a face and they will take a moment to ask themselves if they know this person.

color

negative space

minimal text (used to be 20%) - use text to capture attention, not overwhelm with information

Dynamic

Animals

Native (don't use stock images)

Now that we have people pausing to look at our ad, how do we get them to click? That's what the copywriting is for....

Remind them that they have a problem that you can solve. Remind them of their interest that you can satisfty.... and remind them...that they have a desire that you can fullfill.

i used to give tons of examples. And when we did live trainings I realized that my students were overwhelmeed and don't know what chocies to make. In the episode before last I give you 2 wordings choices for your ad, in the last epsiode I gvie you a choice of a photo and a video ad and recommended to try the photo first. Now I am going to give you 5 more ad suggestions. ad copywriting to get you started.

If I add anymroe you will be paraylzed by all the options and hesitate. That will be going against the goal of this course.

I will give you more ad ideas in the future. buy right now we got to get you ready to run ads.

the key to creating a good facebook ad is to understand that it's all interest based targeting. Not youtube.... that's why what you want to do is to remind them that they have a problem and how you can help them solve it right now at this moment instantly. that's why we are giving them lead magnet that will quickly statisfy their desire. a desire that tehy have forgotten that they have. you see how this works?

1

• What is my prospect’s motivation for clicking this button? Desire

• What is my prospect going to get when (s)he clicks this button? fullfillment

Answering those two questions will give you a much more specific and effective direction for your CTA — and hopefully lead to more conversions.

2 let desire adn fulliment motivate the art. the facebook news feed is messy. So your ad design should be simple. simple and clear. it will draw more eyes to it. don't use amateur photography or stock photos. simple and colorful animation can work well.

3 Headline don't get it cut off.

Ready to get your marketing organized?    hinting that the only thing preventing that outcome is your hesitation.

______makes ______ easy so can stay focused_______

If you want_____ you'll need this______

Ever wish _______ was just a little less ________

You probably already _______ but do you ______?

You can_______ but how?

Join ___#___ and monetize your content with

4 consider using words like you, your in your ad copy to make it more personal and connect

you shouldn't need to....

why do this when you could do this.

Your time is valuable that's why...

Use google's example. Google makes their customers feel important.

use words like you, free, because, instantly, now, new

5 use CTA power words.

use words like now, today, start, sign up, register, try for free, see more images,   is a lot more dynamic and action oriented than the passive learn more

sign up cta gets more conversion than learn more. because people press it with the intention to sign up not just o check it out and learn more.

bonus thing you can try use curiocity like the google ranking ad.

if you paied attention in our first episode you will notice that I secretly gave you a PDF of the top 10 pchological ads that make people click. I gve you that pdf without telling you. Now I want to remind you if you still want a little help, a little extra boost of insiration. you can down load this pdf and it will point in in the right rection.

Okay, I'll see you in the next episode where we will get read to run your ads

After speaking with various Facebook representatives about this ios update

most affected are

advertisers targeting

customers who are using Apple i phones.

customers who installed your App software

the impact is delayed reporting, partial reporting, or inaccurate reporting. which is very vague. and facebook are making these statements for legal reasons. Basically they are telling you the possible impact on people's businesses so that they don't get sued.

(reporting limitations)

what you can do

Verify domain,

use 1 domain per pixel

8 events limitation per domain

prioritize the events

and if you are going to do re targeting, do it within the 180 days period for increased accuracy.

I am going to make it super easy for you and just show you the top performing ads on Facebook that’s getting the highest CTRs and explain to you, just what ad copywriting secrets they are using and why people are clicking on them.

Remind them that they have a problem that you can solve. Remind them of their interest that you can satisfty.... and remind them...that they have a desire that you can fullfill.

i used to give tons of examples. And when we did live trainings I realized that my students were overwhelmeed and don't know what chocies to make. In the episode before last I give you 2 wordings choices for your ad, in the last epsiode I gvie you a choice of a photo and a video ad and recommended to try the photo first. Now I am going to give you 5 more ad suggestions. ad copywriting to get you started.

If I add anymroe you will be paraylzed by all the options and hesitate. That will be going against the goal of this course.

I will give you more ad ideas in the future. buy right now we got to get you ready to run ads.

the key to creating a good facebook ad is to understand that it's all interest based targeting. Not youtube.... that's why what you want to do is to remind them that they have a problem and how you can help them solve it right now at this moment instantly. that's why we are giving them lead magnet that will quickly statisfy their desire. a desire that tehy have forgotten that they have. you see how this works?

1

• What is my prospect’s motivation for clicking this button? Desire

• What is my prospect going to get when (s)he clicks this button? fullfillment

Answering those two questions will give you a much more specific and effective direction for your CTA — and hopefully lead to more conversions.

2 let desire adn fulliment motivate the art. the facebook news feed is messy. So your ad design should be simple. simple and clear. it will draw more eyes to it. don't use amateur photography or stock photos. simple and colorful animation can work well.

3 Headline don't get it cut off.

Ready to get your marketing organized?    hinting that the only thing preventing that outcome is your hesitation.

______makes ______ easy so can stay focused_______

If you want_____ you'll need this______

Ever wish _______ was just a little less ________

You probably already _______ but do you ______?

You can_______ but how?

Join ___#___ and monetize your content with

4 consider using words like you, your in your ad copy to make it more personal and connect

you shouldn't need to....

why do this when you could do this.

Your time is valuable that's why...

Use google's example. Google makes their customers feel important.

use words like you, free, because, instantly, now, new

5 use CTA power words.

use words like now, today, start, sign up, register, try for free, see more images,   is a lot more dynamic and action oriented than the passive learn more

sign up cta gets more conversion than learn more. because people press it with the intention to sign up not just o check it out and learn more.

bonus thing you can try use curiocity like the google ranking ad.

if you paied attention in our first episode you will notice that I secretly gave you a PDF of the top 10 pchological ads that make people click. I gve you that pdf without telling you. Now I want to remind you if you still want a little help, a little extra boost of insiration. you can down load this pdf and it will point in in the right rection.

Okay, I'll see you in the next episode where we will get read to run your ads

facebook page admins and includencers. And start the budget at the ad set level so you can see estimated results.