Lead Generation & Business Development with Dekker
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You want more customers. You want more leads. You want more users. And you want them fast and cheap. I’ll show you how, based on my 13 years in marketing and demand generation for companies small, medium, and large.
Learn:
How I acquired users for less than 10 cents each
How my product generated almost 15 million views
How “triggers” are the key to capturing customers before they consider competitors
Product marketing
Demand generation
How to make your product go viral
How to move leads through your lead funnel
B2B and B2C customer acquisition tactics
Proven examples of customer acquisition success
How to grow your company extremely quickly
Why 2/3rds of marketers measure email effectiveness incorrectly
Why awareness, consideration, purchase is the wrong way to acquire customers
Modern frameworks for developing a customer-generating machine
Startup marketing
Acquisition funnels & marketing funnels
B2B sales / prospecting for startups, consultants, entrepreneurs, and enterprises
How to get meetings scheduled
Get meetings with prospective clients and customers
Learn from someone who:
Has an MBA form the number-one-ranked marketing school in the USA
Has over 10 years experience in hands-on marketing for companies small, medium, and large
Has published multiple books on product marketing
Has taught college-level digital marketing
This course covers: Lead Generation, User Acquisition, Customer Acquisition, B2B Lead Generation, Generate Leads, Get Customers, Lead Generation Business, Small Business, Lead Generation, Lead Generation Mastery, Get Customers, Get Your First Customers, How to Get Customers, How to Get More Customers, Getting Customers, Get More Customers, Growth Marketing
Business Development
Customers Acquisition
Customer Acquisition Cost
Customer Acquisition Strategy
Customer Acquisition with Social Media
How to Create a Customer Acquisition Plan
Lead Generation Business
Small Business Lead Generation
Lead Generation Mastery
Digital Marketing
B2B Marketing
Marketing B2B
Content Marketing for B2B Enterprises
Get Customers
Get Your First Customers
Marketing for B2B sales people, freelancers, consultants, entrepreneurs, startup founders
Demand Generation
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6Your list and why personas aren't adequateVideo lesson
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7Pointless personasText lesson
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8The best approachVideo lesson
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9Finding or buying a listVideo lesson
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10Rent a listVideo lesson
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11Compile or build a listVideo lesson
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12Build a list from scratch continuedVideo lesson
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13Your List - ConclusionVideo lesson
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401. Most common mistakes I see in LinkedIn AdvertisingVideo lesson
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41LinkedIn MistakesQuiz
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422. Fixing problem 1 with Lead Gen FormsVideo lesson
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433. Fixing problem 2 with NegativeTargetingVideo lesson
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444. Fixing problem 3 with BiddingVideo lesson
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455. Fixing problems 4 & 5 with NurturingVideo lesson
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466. Creating a Simple LinkedIn Video Ad in CanvaVideo lesson
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477. Simple & Successful LinkedIn Video Ad ExampleVideo lesson
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488. Storytelling LinkedIn Video Ad ExampleVideo lesson
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499. Video Ad for Maximizing ViewsVideo lesson
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5010. Video ExampleVideo lesson
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5111. Message Ad ExampleVideo lesson
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5212. Message Ad Example 2Video lesson
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5313. SPECIAL INCENTIVES!Video lesson
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5414. Conversation AdsVideo lesson
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5515. WARNING about Message Ad KPIs!Video lesson
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5616. Text Ad ExamplesVideo lesson
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5717. LinkedIn Text Ads - UTM Tracking and Insights TagVideo lesson
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5818. LinkedIn Image Ads 1Video lesson
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5919. LinkedIn Image Ads 2Video lesson
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6020. LinkedIn Image Ad Campaign Example (SaaS consulting)Video lesson
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6121. Carousel AdsVideo lesson
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6222. Choosing the right LinkedIn Campaign ObjectiveVideo lesson
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6323. TargetingVideo lesson
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6424. Warning about the default campaign groupVideo lesson
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6525. Pre-filled forms!Video lesson
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6626. LinkedIn Audience NetworkVideo lesson
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6727. LinkedIn email scrapingVideo lesson
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6828. LinkedIn matched audiencesVideo lesson
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6929. LinkedIn account assets - led gen formVideo lesson
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7030. Linkedin Website DemographicsVideo lesson
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7131. LinkedIn campaign demographicsVideo lesson
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7232. LinkedIn campaign performanceVideo lesson
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7333. B2B Marketing Funnel BenchmarksVideo lesson
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7434. OPTIONAL: Why you should NOT use BANT to define Sales Qualified OpportunitieText lesson
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7535. Funnel TemplateVideo lesson
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7636. The 3 Big Things to TestVideo lesson
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7737. What if pushing people to consultations and demos doesn't work?Video lesson
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7838. What if the lead generation still isn't working?Video lesson
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7939. Awareness & Education CampaignsVideo lesson
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8040. RetargetingVideo lesson
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8141. FUNNEL CAMPAIGN EXAMPLE USING RETARGETING!Video lesson
